Who We Are
Lucra One offers credit-based funding solutions and strategic guidance that go beyond traditional financing.
Who We Are
Thousands of clients, including entrepreneurs, small business owners, brands, and creatives, have used our services to unlock capital and deploy it into business growth, investments, and new opportunities.
The Principals
Meet the founders
Trey Toner III
Trey Toner III is a serial entrepreneur and business funding strategist with a proven track record of building high-performing companies through strategic access to capital.
A former Division I football player, Trey’s path shifted dramatically at the age of 18 when a fractured back abruptly ended his athletic career. What initially felt like a devastating setback became the catalyst for a new pursuit—entrepreneurship. Determined to succeed in business, Trey quickly discovered that talent and ambition alone were not enough; access to capital was the true barrier to sustainable growth.
After years of struggling to secure funding, Trey immersed himself in understanding how banking and business funding systems truly work. Once he mastered these systems, everything changed. By leveraging structured business credit and strategic banking relationships, Trey successfully launched and scaled four companies that now generate seven figures in annual cash flow, with two of those businesses reaching eight-figure revenue levels.
Today, Trey lives the lifestyle his discipline and persistence created—traveling extensively, enjoying the rewards of ownership, and operating at a high level within the financial ecosystem. More importantly, he now uses his expertise and banking relationships to help other entrepreneurs access the capital they need to build, launch, and scale their own dream businesses.
Trey’s mission is simple: remove the funding barrier for ambitious founders and empower them to create financial freedom through ownership—just as he did.
Our Principles
What We Stand For
Discipline
The same rigor forged on the field and in the boardroom — applied to every client’s strategy, without shortcuts.
Access
Gatekeepers replaced with a proven, repeatable path to capital — open to any business owner ready to build.
Legacy
Wealth built to outlast a single deal — knowledge and credit systems passed on for generations of ownership.
Ready to write your chapter?
Join the thousands of business owners who have partnered with Lucra One to secure capital and build lasting wealth.